Internet Ad Dimensions

ad sizes:

Leaderboard: 728 (pixel width) x 90 (pixel height) 72 ppi.
[ Equivalent in inches: 10.111” x 1.25” at 72 ppi ]

Big Box: 300 (pixel width) x 250 (pixel height) 72 ppi.
[ Equivalent in inches: 4.1667” x 3.4722” at 72 ppi ]

Landing/Splash Page: 600-900 pixels wide. Pixel height is proportional to width. 72 ppi.

Pencil Pushdown: Pencil: 970 (pixel width) x 35 (pixel height) - Pushdown: 970 (pixel width) x 450 (pixel height). 72 ppi.

Technical info:
Color mode must be adjusted to RGB. Save as jpeg format for static ads. Save as .gif format when animating panels. Don't forget to "Optimize for Web" when saving files. 72 ppi.
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